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HUNTED


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HUNTED


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The show ‘Hunted’ is the first Real-life thriller in British television.  14 ordinary people on the run must evade detection from a team of expert hunters.

To promote the show we wanted people to feel the paranoia of being hunted. Using a massive mix of media we offered contextual tips to people should they ever wish to go on the run with each execution carefully tailored to its location.

We were everywhere, so much space has been booked that the average Londoner will see the ads 33 times during the time of the campaign.

TV advert

Integrated Campaign

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It's Payback Time


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It's Payback Time


Cancer was one of the leading causes of death last year, but we’re at a turning point. 

We’re at the point where more people in the UK are surviving the disease than ever before and through fundraising we can bring forward the days when all cancers are cured.

To promote the 2013 ‘Stand up to Cancer’ telethon amongst the Channel 4 viewers we wanted to give people a glimmer of hope. This approach in the fight against Cancer generated £14 million pounds in donations, a 30% more compared to the last year’s ‘Stand Up to Cancer’ show, and over 13 different cupcakes made by the brilliant fan MissImsomniatulip.

 

This is similar 2 what I visualise happening inside when having treatment! #itspaybacktime 

@rowrow75

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E4 Shutdown


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E4 Shutdown


May 7th 2015. Election day in the UK. When young people tuned in E4 they didn't find the shows that they love. Instead, they found Darren.

The mission was to make young people go out and vote, so we decided to stop being a excuse for them to stay at home. We shut down the Channel and put Darren there instead of our programming. For 12 hours. No ad breaks.

The social response was amazing, and unexpectedly Darren became one of the most viewed broadcast in E4's history. Happily the young vote rose a 6% compared to the previous election. Of course we're taking all the credit for that.

We still can't believe that the Channel let us do it.

Highlights of the day

The first hour. Booooooring.

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The Island


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The Island


The Island with Bear Grills is quite an extreme show.

No camera crew. No food. No water. Lots of diseases.

These are some digital billboards we did to promote it.

 
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Utopia


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Utopia


The Network is back for the second season of Utopia. The Channel 4's show that reached cult status in the whole world returns and to promote it we created a chilling online experience. The project was showcased in several design and communication websites and got 'site of the day' in the FWAs.

Don't share anything. Hide yourself. The Network knows everything and they will use it against you.

Visit the Website or watch the case study below.

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Super Bowl XLVIII


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Super Bowl XLVIII


 

"Providing further encouragement to enjoy a lengthy lie-in come Monday morning" 

Creative Review

We created this integrated campaign in case any brit was thinking about missing the ultra-hardcore Super Bowl party on Sunday night. Just visit Super Sickie Service, follow the useful advice, gather a pile of paracetamol under the duvet and skip Monday work safely. You´re welcome.

 

Case study

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4oD


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4oD


4oD is the entire Channel 4 library available for lots of different platforms and devices. For the 2013 brand campaign we created a demented creature made of screens coming from another dimension (actually hanging from wires). His mission: To annoy people using only C4 footage .

 

 
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The 13th Street Cuisine


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The 13th Street Cuisine


 

A campaign, an experience and an alternative in the gastronomic scene.

Case study

To celebrate the 13th Street’s 10th anniversary we were asked to launch a campaign which would directly engage its regular viewers without excluding all the other action and suspense movie fans.

With 10 years behind it, 13th Street TV had turn into an authentic experience. We created the 13th Street Cuisine, a new culinary concept featuring dishes prepared by the famous spanish chef Darío Barrio and the agency team, which reflected the channel’s theme.

The 13th Street Cuisine is a campaign, an experience, a media content, a source of income and at the same time an alternative in the gastronomic scene.

The pop up restaurant took over the whole first floor of the Oscar Hotel in Madrid 

After appear in the Madrid restaurant guides that week, the place was packed for the whole month.

The Taster Menu: 10 delicious dishes for 50 euros.

 
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Anniversary Games


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Anniversary Games


A year after the Paralympic Games, the athletes came back to London olympic stadium to beat their records in the Anniversary Games. Rubbing some salt into the wound, we made these three print ads to remember them that those records were already a bit old. No pressure.

 
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The Monument against Cancer


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The Monument against Cancer


 

Here´s to celebrate the beginning of the end of cervical cancer

Cervical cancer kills two women everyday in Spain (over 700 per year) and almost no one is aware of this. In December 2007, a vaccine was created to prevent it. For this reason, six scientific associations led by SEGO (Spanish Association of Gynecology and Obstetrics) came together to launch an awareness and prevention campaign. 

In search of a groundbreaking way to honor an important moment in history and make the news more viral than the virus itself, we decided to raise an actual monument in a public park and inscribe the names of the first 25,000 people who helped to virally spread the news using internet, online, buzz, mailings, ambient marketing, tv, prints, etc.

Because the first vaccine against cancer should never be forgotten. 

 

 

Case study

Fifty thousand people participated spreading the news about the vaccine. The name of each one of them got engraved in the monument.

26 cities pitched to house the monument. Valencia was the winner, and the Turia Gardens park the place it was built.

 
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13th Street TV


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13th Street TV


A selection of work we produced throughout the years for 13th street tv. I did some of them and creative directed some others (creative teams specified in each ad when necessary).

 

 
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Action Against Hunger


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Action Against Hunger


 

Movie Poster made to activate the initiative

 

"It´s quirky, but I must admit it is a good idea."

Al Gore Spokesperson

 

55 million children around the world suffer from hunger. 19 million are malnourished. Five million die each year. It would cost 3 billion euros to eradicate the problem. The NGO Action Against Hunger has developed practical ways of dealing with malnutrition and wants to spread information about RUTF, an energy-dense foodstuff.

To encourage ordinary peope to become participants in the battle against hunger as well as increase awareness among governments, we decided to focus on asking just one person to help. That one person is Al Gore. After doing a good job raising awareness of climate change with his film “An incovenient Truth”, perhaps he could do the same again for children in poverty and distress.

The campaign is a public inter-national appeal to the Nobel Peace Prize winner, Al Gore, to direct a documentary about the fact there is an effective and achievable solution (though quite unknown) capable of giving these children the chance to live full lives with RUTF.

In the website www.askalgore.com people could sign the petition. Posters were displayed all around the country the same way Hollywood blockbusters are promoted. Even cinemas showed the poster in the ´coming soon´ section.

Spanish and French celebrities, including two Nobel Prizes, asked Al Gore to make this movie.

Article on Time Magazine

 
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Big Fat Gypsy Weddings


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Big Fat Gypsy Weddings


The work we did for the second season of the successful documentaries 'My Big Fat Gipsy Wedding' was one of the most controversial British ad campaigns in 2012. Raised more than a hundred complaints and the Channel had to apologize after the overwhelming media pressure.

They make a decent set of posters though.

 
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Loewe


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Loewe


For the worldwide launch of the new feminine fragrance 'Quizás, Quizás, Quizás' by Loewe, we decided to create an surreal, quirky world, where men are just toys for women. Pictures by the excellent photographer Eugenio Recuenco.

 

 
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Save the Children


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Save the Children


We had the Save the Children account for two years, and during that time we were focus on a simple strategy: Making people reflect about their perception of what´s important vs. what really is. These are some of my favorite examples.