May 7th 2015. Election day in the UK. When young people tuned in E4 they didn't find the shows that they love. Instead, they found Darren.
The mission was to make young people go out and vote, so we decided to stop being a excuse for them to stay at home. We shut down the Channel and put Darren there instead of our programming. For 12 hours. No ad breaks.
The social response was amazing, and unexpectedly Darren became one of the most viewed broadcast in E4's history. Happily the young vote rose a 6% compared to the previous election. Of course we're taking all the credit for that.
We still can't believe that the Channel let us do it.