The show ‘Hunted’ is the first Real-life thriller in British television. 14 ordinary people on the run must evade detection from a team of expert hunters.
To promote the show we wanted people to feel the paranoia of being hunted. Using a massive mix of media we offered contextual tips to people should they ever wish to go on the run with each execution carefully tailored to its location.
We were everywhere, so much space has been booked that the average Londoner will see the ads 33 times during the time of the campaign.