Cancer was one of the leading causes of death last year, but we’re at a turning point. 

We’re at the point where more people in the UK are surviving the disease than ever before and through fundraising we can bring forward the days when all cancers are cured.

To promote the 2013 ‘Stand up to Cancer’ telethon amongst the Channel 4 viewers we wanted to give people a glimmer of hope. This approach in the fight against Cancer generated £14 million pounds in donations, a 30% more compared to the last year’s ‘Stand Up to Cancer’ show, and over 13 different cupcakes made by the brilliant fan MissImsomniatulip.


This is similar 2 what I visualise happening inside when having treatment! #itspaybacktime