Who Stole the Cup?

Bwin, one of the biggest betting companies in Europe, commissioned us with a campaign for the World Cup. 

So we created the first campaign you can bet on.

Directed by Pedro Martin-Calero, the ad stars football legends Cafu, Vicente del Bosque, Stefan Effenberg and Diego Maradona, plotting to steal the Cup. 

Shot in a cinematic style, the ad is a nod to the great Hollywood crime capers of the past. We kicked off the campaign asking its customers to figure out which football legend committed the crime, and then rolling out a multidisciplinary campaign running across every channel that left viewers guessing who did it. Bets were open at Bwin, until we released a film revealing who the culprit was. 

It was Maradona, obviously.

Life is confusing.
Insurance doesn’t have to be

Confused.com brings clarity to the bewildering world of insurance. To engage the British public, we run ads with crazy mind-tickling questions, and the provide surreal solutions under the direction of the wonderful director Vedran Rupic.

Is a hot dog a sandwich? Why do we struggle to walk on a broken escalator? These satisfying questions form the basis of our entire brand world that flexes across hundreds of touch points, making Britons feel even more confused that they usually are.

(Everything you are about to see is 100% historically accurate.)

Audi Tottenham Hotspurs

As a proud sponsor of Tottenham Football Club, Audi commissioned BBH for a brand campaign.

In homage to 70s and 80s racing posters, creatives David Lasar and Thibault Michal created a set of beautiful images and headlines, turning the team colours into geometric lights and used them as a dramatic source of light for the entire scene. They were carefully crafted by the incredible work of photographer Rick Guest and retoucher Gary Meade.

The Vodka with Nothing to Hide

Take a look at a bottle of Absolut. The brand's conscience is clean like the spirit. And their company, as transparent as the bottle. In fact, the only secret behind their vodka, is that there are none. They’re the vodka with nothing to hide.

So to prove it, we got them all naked. Including the CEO.

Vespa, the iconic Italian brand of scooter manufactured by Piaggio, has always stood for a sense of freedom, joy and spontaneity. Paying homage to Vespa’s post-war work of the 1950s, we released a global campaign featuring a series of illustrations and idents to launch as lockdown restrictions began to ease across the world. Our social media listening revealed that with months in isolation, people were in fact missing and craving to go back to the little joys of everyday life. The series, entitled ‘Together at Last’, celebrates the reunion between people and what they’ve missed during lockdown: riding to work in the sunshine, escaping the city, exploring our city’s culture or simply reuniting with friends

It’s Payback Time.
Stand Up to Cancer

Cancer was one of the leading causes of death in 2013, but we’re at a turning point. 

We were at the point where more people in the UK are surviving the disease than ever before and through fundraising we can bring forward the days when all cancers are cured.

To promote the 2013 ‘Stand up to Cancer’ telethon amongst the Channel 4 viewers we wanted to give people a glimmer of hope. Directed by the wonderful Smith & Foulkes through Nexus, this approach in the fight against Cancer generated £14 million pounds in donations, a 30% more compared to the last year’s ‘Stand Up to Cancer’

Craft has been a passion of mine throughout my career, so it was an immense honour for me to become the Head of Art at BBH London. During my tenure in this role, the agency achieved the top spot in the agency rankings of Luerzer's Archive Magazine.
Here are some of my favourite pieces of work that I was able to elevate.

Alexina - ‘London’ Promo

I was lucky to direct the video for Alexina’s third single - London. Scotland-born, London-based Alexina is one of the most promising newcomers of the London pop scene. Partnering with Record Label One Two Many and production company Black Sheep Studios, produced by Nnena Nwakodo and graphic design by Daisy King, the film depicts Alexina’s badass journey trying to forget her ex. When the whole city reminds you of him, the ritual of burning his picture might not be enough... 

Limited Edition 2019

The 2018 Absolut limited edition bottle is all about Love.

But around the world, racism. sexism, homophobia and fear are on the rise. So we travelled to three continents, collected every hate sign possible and transported them to Spain, home to one of the only labs in the world that could extract the ink through a process called ‘Deinking’.

That ink was then brought to the Absolute factory in Sweden, where it was used to print messages of love onto every bottle, and finally sent to over 80 different countries with a brand new life. The launch film was directed by the wonderful Future Deluxe people.

Artists Collaborations

Absolut’s ethos is about using creativity to help make a better, more open world. With a rich history of partnering with some of the best artists around, our task was to bring new names onto the art scene and tackle some of the biggest issues we face as a global society.

The Olympics are all about pushing limits and achieving greatness. We wanted to capture that spirit to show that Samsung is proud to be an Olympic sponsor by pushing the boundaries of animation and creating something people haven’t seen before.

To do this we created an immaculate, polished, animated film with ultra-high attention to detail. The athletes’ movements not only felt realistic and believable, but heroic, gravity defying and epic.

The athletes interact with famous Japanese landmarks showing just how beautiful it is when athletic grace meet centuries old culture and tradition. Extra care and attention were given to smooth, dynamic camera moves and pacing. Neck-snapping speed ramps created a tension the viewer can really feel.

Directed by Chis Palazzo through NY animation powerhouse Buck, we spend three days capturing the movements of ten different olympic athletes and then stitching all of them everything into one: the total athlete.

The 13Th Street Cuisine

To celebrate the 13th Street’s 10th anniversary we were asked to launch a campaign which would directly engage its regular viewers without excluding all the other action and suspense movie fans.

We created the 13th Street Cuisine, a pop-up restaurant featuring horror-themed dishes prepared by famous Spanish chef Darío Barrio and the agency team. Francesc Guillamet brought his amazing craft to take the menu's stunning pictures.

Every menu costs €50 and, amazingly, the restaurant was full throughout the two months it opened.

Hunted

The show ‘Hunted’ is the first Real-life thriller in British television. 14 ordinary people on the run must evade detection from a team of expert hunters.

To promote the show we wanted people to feel the paranoia of being hunted. Using a massive mix of media we offered contextual tips to people should they ever wish to go on the run with each execution carefully tailored to its location.

We were everywhere, so much space has been booked that the average Londoner will see the ads 33 times during the time of the campaign. The advert was directed by Alex Boutell.

Quizás Quizás Quizás

Worldwide launch of the new feminine fragrance 'Quizás, Quizás, Quizás' by Loewe, where we created a surreal, quirky world, where men are just toys for women. Pictures by Spanish photographer Eugenio Recuenco.