Pablo is Dyson's Global Head of Creative, partnering with founders and building creative teams that make breakthrough technology feel simple and human.
B I O
My belief is simple: great work comes from deep human insight and obsessive craft. That's what turns creativity into business growth.
I started at Shackleton Madrid, part of the team behind three consecutive Cannes Direct Agency of the Year titles. In ten years in Spain I became one of the country's most awarded art directors, won a Grand Prix in San Sebastián and took home Spain's first ever D&AD Yellow Pencil.
In 2012 I moved to London to help make 4Creative one of the world's most celebrated creative studios, then joined BBH as Creative Director and Head of Art, pushing the agency into Luerzer's Archive's global top three. I headed creative at Accenture Song before joining Dyson to lead its global creative team and build its new London studio from the ground up.
I mentor young talent at Miami Ad School, The Atomic Garden and SCA, judge at major award shows and build diverse global teams wherever I go. Always leading with passion, positivity and fun.
See the work
